Misfit Overview

We Are Misfits

We are real people, faults and all.
We not only embrace our perfect imperfections, we own them.
We believe in celebrating who you are and say “hell no” to judgement.
We don’t follow your rules. We make our own.
We strive to be healthy...ish, but we never sacrifice living life to the fullest.
We believe in doing what brings you joy, regardless of what others think

In simple words, you do you.


Misfit was founded on October 14, 2011 around the disruptive idea that wearables should be both functional and attractive. The brand began by creating fitness trackers that were so stylish they could easily be mistaken for fashion accessories and has since evolved into a world-class, design-forward smartwatch brand.

The name "Misfit" was inspired by Steve Jobs' 1997 "Think Different" campaign, which celebrated those who thought outside of the box and broke the rules - and that's exactly what Misfit has done since its inception.

"Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes."

True to its roots, Misfit is still all about innovating, doing things differently, and celebrating being the round pegs in a square holes.





rebels, trailblazers, mavericks... the round pegs in the square holes